Tossing Away £50.00 Notes Like it Just Doesn't Matter

HAPPY 2008!!

Would you like to know how to keep a bursting drawful of £50.00 notes, and have them multiply, right before your greedy eyes?

If so, then stick around, as you'll get to know how to do it.

When I give a seminar talk or a presentation to do with marketing or copywriting, I usually hold up two notes and ask the audience what the difference between the two are.

"The colour"... " The size"... "One's a fifty pound note and the other is a five pound note"... "The different drawings on them"...

I get a variety of answers.

I tell them that the difference is the message that's on them. And, the difference in the message is what''s makes one note, more valuable than the other.

I then go on to tell them that the differences between them getting five or fifty pound notes, is simply the message they put on their marketing and advertising documents.

See, whether on a webpage, an ad in the paper, a brochure, a direct mail sales letter, a business card!!... there's a fixed cost that you're paying to get the media - but that fixed cost HAS NO BEARING TO WHAT MESSAGE YOU PUT ON YOUR PROMOTIONAL DOCUMENTS--

Meaning, you'll be paying that cost, irrespective.

So, whether you put 10 words, 100 words, 3, 000 words, you'll still pay that cost.

But here's the big windfall secret -

WHAT you SAY in your promotional material makes ALL THE DIFFERENCE to whether you're scraping up £5.00 notes here and there... or... whether you're hiring someone to stack all your £50.00 notes for you in neat, tower block bundles.

Can you see the simple power in it all? Can you see the stark, glaring differences?

I hope you do because it's EXACTLY here where your quality of life exists.

I know what you maybe thinking, that somehow, it doesn't seem real - that certain words strung together in a particular order, can produce a different life! Let me tell you, it's all true.

And, what's even more profound and fundamental, is the language we use to speak to ourselves.

And it's all a matter of belief - whether you believe what you say and how you say it, can cause THE difference in your life... that it can cause £50.00 notes to fly into your life, rather than £5.00 notes.

I hope you take what's written here, to heart.

For if you do, you'll never see your life in the same way again.

If you really, truly, want to take your business and your life to greater heights, all you have to do is take your copywriting and salesletter writing, to greater heights.


Make 2008, the best writing year you've ever had.


Raja C. Hireker
Copywriter-Speaker-Publisher
http://rajahireker.com/

P.S. Soon, you'll hear about a product called "Copywriting & Marketing to Your Own Head". It'll help fix that missing link between poor, lacklustre, mediocre copy, and exciting, passionate, livewire writing. Stay tuned.

P.P.S If you haven't got your hands on my FREE, 7 part copywriting course by email, you should. You can get it when you send an email to killeradcourse@aweber.com