The Awesome POWER of... ONE!

If you look all around you in your life, you've no doubt noticed the scatty type thinking adopted by most.

Of course, you'll get into a wrestling match about what's scatty and, what's not from those who'll protest about it all.

However, if you wanted to rid the world around you of the scatty, bird brain thinking most have slithered into, there's a simply beautiful solution.

I'm talking about finding ONE source, ONE person, ONE book, ONE website to help us FIX whatever it is that's giving us our scatty thinking in an area of life we want to improve.

And I know that simply hearing that instruction will have many jumping into a panic about "all the material and information they've already invested in... ", and, that's okay. But you see, the critical question you may need to fire at yourself is...

"What have I gained from it and how has it really helped me?"

You see, it's this Olympic style skating from one book, resource, website, guru, etc, to another, THAT is what STOPS most from getting really skilled and knowledgeable in a particular area.

We're simply not stopping at things long enough to give it a fair trial! To perfectly and beautifully, master the information.

In fact, I've been madly guilty of all this jumping around from pillar to post that at times, it makes me quite sick just writing about it. The amount of wasted energy, money, time, commitment in practicing this kind of ill-disciplined habit would stagger anyone if they audited it all and put everything to numbers.

So, when someone asks me about how to become a good writer to promote their products or services, I tell them to... WRITE. And, I say to them to get a hold of one book on a list of 5* or so advertising books, and to PICK ONE and go through it like there was nothing else on the planet that was written on the subject matter. For, when they're grounded in the basics, the FUNdamentals, they can then move on to other works to add to the rock solid foundation.

When someone asks me about motivation, self help, personal development, I tell them point blank to invest in the material put out by Steve Chandler (http://www.stevechandler.com/) I tell them to immerse themselves in his material and then, if they're not happy, to then trot along to all those hyped up evangelists who have nothing more to offer than their personal style and a total eagerness to promote themselves. You know; all wind and borrowed substance or in fact, NO substance.

The POWER OF 1 is not talked about much as most people have wired their insides to willingly, deliberately, on purpose... to skip the necessary concentration and attentiveness that's needed for experiencing the true POWER of 1.

So, if you peep into your own life, to an area where you're feeling sloppy or sluggish about something, then take a closer look for when you do you'll see that you've most likely got a half baked, incomplete, or conflicting story that's confusing the heck out of you.

So, what you probably do next is to cover it all away from the glare of the spotlight and let it hide away in some dark corner somewhere. And I can speak so freely and flowingly about it all because that's what I used to do! And yes, it felt so so good in NOT dealing with it because... I DIDN'T HAVE TO DEAL WITH IT!

And of course, in the NOT dealing of it, it became a BIGGER PROBLEM than if it was tended to in the first place.

See how the Power of One can work miracles in YOUR life, also. Put it to the test and let the results be your guiding light.

And, when you eventually reach that point, you'll realise that all you'll ever need is the power of YOU. You'll be your own teacher. You'll be the ONE you'll bet on, time and time again. You won't need anyONE else to give you what you seek.


Raja C. Hireker
http://rajahireker.com/

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* Please drop me a line if you'd like the names of the handful of books mentioned in the blog post above.

Great Products & Services - Crapiola Marketing & Advertising

Why On Earth Would a Business or Company Go To The Trouble & Effort to Create Fabulous Products and Services And Then Support it With Shoddy Creative Thinking and Lacklustre Marketing & Advertising?

There’s no two ways about it: there’ a marriage of incompetents working together in perfect harmony.

What am I talking about?

I’m talking about small to medium business owners or the head honcho at a mega goliath company, and... the nitwit marketing and advertising people they’ve hired.

(An god help them if they’re in-house bods given a license to run amok and create marketing and advertising that’s based on some creative voodoo and a swagger of laziness that’s billboarded for the whole world to see!)

But how come a business owner, someone who’s somewhat entrepreneurial, sharp and savvy, commit their products and services to such shambolic cavorting by the crazies at most marketing and ad agencies?

See if this (is it tongue in cheek!) dialogue, doesn’t hit home -

“Oh I see, it’s because of the market conditions that we’re not doing so well in our sales! Oh, now I get it. I’m sorry, I thought it had something to do with the rubbish marketing material you’ve created for us… oh, now I get it, thanks for pointing that out to me. Now I know that next time there’s a tank in sales or that we’re spending a mint on ‘creative advertising’ and nothing happens, it’s because of the market place and nothing else… oh, there’s a big revelation for me… thank you for pointing that out and making me aware of all that… I’d never have known and I’d still have been cloaked in darkness for months and months and months!”

And… let’s see now, I don’t think that there isn’t ANY product or service which this lunacy type marriage hasn’t affected.

Think about the many closures, business busts, job cuts, product recalls that is happening all around – doesn’t matter what industry or business category – most could have been saved or eliminated altogether if the marketing was more than just a limp wheeze in the park.

Look at the software, financial, professional services, automobile advertising, and even, (you’ve guessed it) marketing services!! – I mean, it’s an all round shamble.

Adult men and women, working for ad and marketing agencies, being paid good money for coming up with campaigns and promotions that are drop dead BORING. And, by the looks of things, conjure up their lazy, unbelievably dumb and woefully inadequate ‘masterpieces’ by challenging themselves to see how dumb they really can be.

And, they are quite frankly, succeeding, wonderfully at the expense and misery of their hapless and oh so accepting, clients.

Solution?

Well, there’s nothing quite like a climb up a ladder that’ll help these poor misguided souls.

Of course, the ladder is a metaphor for the frazzled souls (and that includes both the ad ‘pros’ and the business owners succumbing to all the promotional and so called, ‘creative’, madness) being advertising victims at the lowest level on the scale of human consciousness. And the goal – is to climb to the top of the ladder where real creativity, solutions, and spirited imaginative insight, all reside.

It’s where being a true OWNER of the creative process, happens.

Next time you’re thinking about creating a promotion for your products or services, ask yourself, (or get whoever is charged with the responsibility to create your marketing assets) I mean really put the campaign under the process of inquiry and say…

“Am I really serving the customer or client with this communication, with this conversation, with this email, with this promotion… in the most creative, the most beneficial, the most exciting and most truthful way that I can?”

If your answer to that question is YES, (on a regular and continual basis) then my friend, you’ll be raking in a bundle.

And, if your answer to that question is NO, then, it’s a blast of brutal honesty time for you - for, you can do a few things.

You can fix things by aiming to get to the highest rung on the ladder of ownership and create, from there.

Or… you can do nothing and forget the question ever entered the receptive part of your brain.

Or… you can carry on regardless, letting the marriage deepen, deepen, deepen into a relationship where mediocrity reigns and where making a veritable bushel at the expense of the client is the HUSH HUSH mantra on the inside grapevine.

If you’re in a position of power and influence in your business or company, don’t let incompetence and mediocrity rule. Your products and services deserve better, so much better.

Raja C. Hireker
http://marketingandlifechangecoaching.com/
http://sellingtotherich.com/