Read All About It... There's A Miracle Path to Marketing Madness... Read All About it!

Something set my mind alight whilst in Edinburgh.

Dear Reader,

If you've never been to Edinburgh and stayed in a service apartment flat by the waterfront, you should. It's simply... STUNNING.

For, not only will you get peace of mind, effortless living and a true connection to nature, you'll also get an astounding number of ideas flowing through your mind and head.

And, they'll come in such a rapidity, you'll think you're... THE MIDAS ONE.

But let me tell you, it's not only Edinburgh by the waterfront that'll set your mind spinning. You can get the same delightful experience in many other places, too.

Anyway, as I was recording all these ideas as they were melting their way into my head, the most common of ideas available to ANYONE, struck me like never before.

And, it came in the form of a special Christmas edition of the business programme Dragon's Den - a variation of the popular programme - The Apprentice. But in this programme the judging panel get to vote whether they'd like to invest their own money in the many entrepreneurs' ventures.

Now, the astonishing thing is that those entrepreneurs who were offered either the full amount or a certain percentage of the investment money for a slice of the business... TURNED IT DOWN!

Now, I can understand the idea of giving up, of relinquishing a part of ones business to an outside investor. It's troubling for many. It's a huge mental hurdle for most to get over. And it's HERE where many future fortunes are thrown down the toilet. All because of pride and ego.

Would most rational thinking business people happily give up a portion of their business for proven expertise and exposure to the market place? Well, you'd think that would be the case.

But no. At least, not with these entrepreneurs. They would rather wrestle the world alone, going through the minefields with their rose tinted glasses, crawling, bloodied and nowhere near their desired goal.

The programme highlighted a number of these entrepreneurs a few years on, still struggling, still hoping, still taking on the world with their limited resources.

I've personally come across it also. Those wanting copywriting and marketing coaching and consulting, but then, somehow, turn things around in their head and 'go it alone', wanting to learn it all themselves.

Nothing wrong in that.

There's triumph and valour in such achievement.

However, as many feel the investment in professional expertise too beyond them to make, they then try a little of this, a little of that and pretty much end up with a mini-Titanic disaster. And... the experience of which, leaves them tainted and afraid.

Pretty similar to the Dragon's Den participants.

If you're in a business venture or are planning one, and you'd like to make it super successful, DO one of the following two things:

1. Learn everything you can about what you need to be skilled at.

Or...

2. Hire it out to a person you trust.

There's really no in-between. And yet, there are many who tussle between the two, ending up nowhere, hesistating at every turn and corner. And all the while this is going on, TIME, marches onwards, regardless.

Make it your resolution to sidestep the miracle path of marketing and business madness and get expert help when you need it. There's no glory in beating the same drum year after year with no real results to back you up.

There is however, a gold medal, awaiting to be awared to those who get where they want to go, quicker, with less worry, less mistakes, and with a bunch of helpers and associates by their side.

I truly wish you stunning success in 2008.


Raja C. Hireker


Copywriting-Consulting-Speaking
http://rajahireker.com/


P.S. It was a 7-hour drive from London to Edinburgh. That's plenty of time for even more ideas to bubble. You know what... I'm planning to go again!